Choosing wine & beer gift packaging that sells

What's the best packaging for gifting a bottle of wine?

The simplest premium option for gifting a single bottle of wine is a printed wine gift bag, which dresses the bottle in seconds and needs no wrapping. A gift bag sized for a standard bottle slips on, looks finished, and can be reused by the recipient. For posting or for a more structured present, a board bottle box protects the glass and presents just as well.

In short: a printed wine gift bag is the fastest premium way to gift a single bottle; a board bottle box is best for posting.

What size box do I need for beer bottles or cans?

Choose your carrier box by bottle volume and quantity: 330ml or 500ml, in a 3-bottle or 6-bottle layout. A 3-bottle box suits taster packs and small gifts, while a 6-bottle box is the standard for a full gift pack or taproom sale. The boxes fit both bottles and cans of the matching volume, so a 330ml 6-pack box works equally for cans or stubbies.

• 330ml Beer Bottle Carrier Box | Holds 3 Bottles / Cans — £6.19
• 330ml Beer Bottle Carrier Box | Holds 6 Bottles / Cans — £8.49
• 500ml Beer Bottle Carrier Box | Holds 3 Bottles / Cans — £6.69
• 500ml Beer Bottle Carrier Box | Holds 6 Bottles / Cans — £9.49
• Wine Bottle Box for 1 Wine / Drink Glass Bottle — £4.27
• Double Layer Packaging Box for 2 Wine / Drink Glass Bottles — £8.98
• Double Layer Packaging Box for 3 Wine / Drink Glass Bottles — £10.15
• Double Layer Packaging Box for 6 Wine / Drink Glass Bottles — £12.40

In short: pick by volume and count — 330ml or 500ml, in 3- or 6-bottle boxes — and the same box fits bottles or cans.

Wine gift bags or bottle boxes — which should you choose?

Choose a wine gift bag for fast, reusable presentation and a bottle box for protection and posting. Gift bags win for hand-delivered presents, events and retail add-ons because they are quick, low-cost and look the part. Boxes win when the bottle has to travel, when you're packing more than one, or when you want a rigid, branded structure around the product. There are 21 gift bag designs to match the occasion.

In short: gift bags for quick, reusable presentation; boxes for protection, posting and multi-bottle packs.

How do you package bottles so they don't break?

To stop bottles breaking in transit, cushion each one and stop them moving inside the box. Wrap individual bottles in expandable kraft honeycomb paper, seat them in a snug carrier box so they can't knock together, and seal the outer with kraft paper tape. The honeycomb wrap absorbs shocks the way bubble wrap does, but recycles with the rest of the parcel.

In short: wrap each bottle in honeycomb kraft, seat them in a snug carrier box, and seal with paper tape so nothing shifts.

Frequently asked questions

How many wine gift bag designs are there?

There are 21 printed wine gift bag designs to choose from, sized to fit a standard single wine bottle. The range spans festive, floral and classic styles so you can match the bag to the occasion or your brand.

Will a beer carrier box fit cans as well as bottles?

Yes. The carrier boxes are sized for 330ml and 500ml bottles and cans, in 3-bottle and 6-bottle layouts, so they suit both glass bottles and standard cans of those volumes.

Do you need padding inside a bottle box?

For posting glass bottles, yes — add cushioning such as expandable kraft honeycomb paper around each bottle inside the carrier box so they can't knock together in transit. For hand-delivered gifts and taproom sales, the carrier box alone usually holds bottles snugly.